Bring back the Y to YSL



This morning found as with a big fashion announcement.After the departure of Stefano Pilati this March Hedi Slimane took over as the new creative director for the house of Yves Saint Laurent. Slimane decided as a part of the brands makeover to change the iconic name of the house to Saint Laurent Paris.The new name is expected to be introduce in the up-and-coming months and should be implemented by the time Slimane's first collection lands in stores.Whats are you thoughts on this big chance i can't see the reason for such a huge change.Will this move help the french house or would it be a blaspheme to the legendary Yves?

The legend-Yves Saint Laurent

Hedi Slimane
The iconic Logo



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