In anticipation of the 2012 London Olympics and the opening of the first Opening Ceremony London store the brand collaborated with Adidas Originals.The FW12 capsule collections combines elements of swim and cycling with a 90s street attitude,You can find playful prints—a kaleidoscopic mini-floral, a hypnotic splatter-paint motif, and the iconic bandana print of OC—the mostly unisex collection uses a range of dynamic fabrics including dry-swim spandex, neoprene, nylon twills, and reflective finishes. For girls, sleek body-con dresses, halter tops, and peplum dresses leap ahead of the pack, while for the boys, crisp chambray shirting, French terry polos and oversize neoprene parkas round out a fresh and youthful collection. Footwear follows the collection’s 90s motif, featuring unisex jelly sandals and printed neoprene water-socks.
Shot by Josh Olins and styled by Jay Massacret, the campaign features models Xiao Wen Ju, Camille Rowe, Jordan Torres, and Shane Gibson.
photos via openingceremony.us